Equipping professional accountants for sustainability
The International Federation of Accountants has developed a concise resource to guide accounting professionals and...
READ MOREAccountants should cross-sell, clients should cross-buy
Accountants must cross-sell and encourage clients to use all of their services rather than just one, and they must also help clients ‘cross-buy', a research and consulting house said.
Beaton Consulting partner, Dr George Beaton, said clients who opted to cross-buy across multiple service lines in a firm showed higher levels of satisfaction.
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