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Accountants should cross-sell, clients should cross-buy

Accountants should cross-sell, clients should cross-buy

Accountants must cross-sell and encourage clients to use all of their services rather than just one, and they must also help clients ‘cross-buy', a research and consulting house said.

  • Shared by Money Management
  • February 09, 2016
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Beaton Consulting partner, Dr George Beaton, said clients who opted to cross-buy across multiple service lines in a firm showed higher levels of satisfaction.

Read the full story at Money Management.

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