Accountants 'wasting their time' on marketing
Accounting firms have been urged to rethink their marketing operations, with too many firms delegating the function haphazardly to unqualified staff.
Peter Graham, managing director of AcctWeb, an online marketing solution provider, noted that a majority of accounting firms do not have solid infrastructure in place to appropriately market their services to current and prospective clients.
Read the full story at AccountantsDaily.
