ASBFEO welcomes small business digital program
The ASBFEO has welcomed the introduction of the Small Business Digital Champions program to encourage small businesses across Australia to make the most of digital technology.
Earlier this week, the federal government announced that Australia’s small businesses will have the opportunity to be part of a nationwide mentoring program that aims to transform and grow their business by improving their digital capability.
“If small businesses are to remain nationally and internationally competitive, they must embrace digitalisation,” Kate Carnell said.
“We’ve found the most common impediments to digital adoption are not knowing where to start, fear of technology, finding the time and understanding the benefits.”
Research has shown that digitally enabled businesses save an average of around 10 hours a week and subsequently increase annual revenue by almost a third.
“We support the Digital Champion concept – a virtual train-the-trainer initiative where small businesses will be able to follow the digital progress of other businesses and see what can be realistically achieved in their own business,” Ms Carnell said.
“We also support the Trusted Digital Adviser positions in industry associations, as many small businesses look to their industry association for advice and support on a range of issues.”
She noted that competence in digital technology is vital to a small business’ growth and their ability to employ.
“The statistics are clearly telling small businesses to embrace the digital world: get online, develop a website, get a social media presence, adopt e-invoicing and identify and use the apps that will make your business work better for you.”