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Big 4 firm spots ’reverse in trend’ for accounting

Accounting firms are now much more likely to choose technologies based on their efficiency than their functionality, according to one big four executive, in what the firm is calling a “reverse in trend”.

Big 4 firm spots ’reverse in trend’ for accounting
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While firms once put the highest impetus on functionality when selecting technology products, KPMG Enterprise director Fleur Telford told Accountants Daily she believes this is no longer the case.

Read the full article on Accountants Daily.

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