Can super funds read your mind?
Next time your super fund calls you, listen carefully. Some of Australia's largest funds know so much about you that their staff may change the tone of their voice and the way they speak to you depending on your age, how much money you have or how much you care about your savings.
It's just one of a number of extraordinary steps the sector is taking to encourage people to boost their contributions, hand over their tax file number or track down lost super accounts.
Read the full article on the Australian Financial Review.