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What do clients actually want from an accountant?

Everyone knows the basics – clients send accountants a shoebox full of receipts, the accountant fills in the right paperwork, at the right time, and both parties see each other again the following year. Job done.

What do clients actually want from an accountant?
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But, if accountants merely stick with the basics, they will be selling their clients (and themselves) short. From helping clients with financial goal setting for their business to long-term tax planning, there is so much more that accountants can offer. However, many business owners have little idea of just what a great ally a good accountant can be for their business – and this is where the problem lies.

Read the full article on Accountancy Age.

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