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'Gut feel' still important in big business decisions, KPMG & ACCA study finds

Business leaders are still relying on ‘gut feel' when it comes to making some of their most important decisions.

'Gut feel' still important in big business decisions, KPMG & ACCA study finds
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That's the message to emerge from a new global study from KPMG and ACCA which found that almost 40% of finance professionals believe decisions are still primarily based on an emotional response, rather than cold, hard facts.

Read the full story at Accountancy Age.

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