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'Gut feel' still important in big business decisions, KPMG & ACCA study finds

'Gut feel' still important in big business decisions, KPMG & ACCA study finds

Business leaders are still relying on ‘gut feel' when it comes to making some of their most important decisions.

  • Shared by Accountancy Age
  • November 16, 2015
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That's the message to emerge from a new global study from KPMG and ACCA which found that almost 40% of finance professionals believe decisions are still primarily based on an emotional response, rather than cold, hard facts.

Read the full story at Accountancy Age.

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