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KPMG’s Paul Howes to head new marketing business

Union leader turned KPMG partner Paul Howes will head a new customer and marketing consulting business at the big four firm, aimed at taking a bigger bite of an advisory market traditionally dominated by the advertising industry.

KPMG’s Paul Howes to head new marketing business
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As part of the move, KPMG has also bought market research outfit Acuity Research and Insights for the new business, which will begin operations with a combined six partners, including Mr Howes, and 37 staff.

Read the full article on the Australian Financial Review.

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