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Misguided approach hampering business sales

Misguided approach hampering business sales

Many businesses are using the wrong approach when marketing to prospective customers, a sales consultant has claimed, and it could be losing them all-important revenue opportunities.

  • mybusiness
  • January 11, 2019
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Adviser and author Mike Adams, who ran global corporate sales teams for 20 years before launching his own consultancy, told My Business that many sales teams and businesses use a push method of communication, which more often than not falls on deaf ears.

Read more at MyBusiness.

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