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Social media shopping a $16bn windfall for business

It may be burning a hole in the pockets of Aussie consumers, but shopping directly through social media is delivering businesses $16 billion annually, ING research suggests.

Social media shopping a $16bn windfall for business
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Social media shopping a $16bn windfall for business

The bank commissioned YouGov to survey Australians on their shopping habits through social media: so-called “social shopping”.

Read more at MyBusiness.  

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