Equipping professional accountants for sustainability
The International Federation of Accountants has developed a concise resource to guide accounting professionals and...
READ MOREFinancial advisers told to become customer ’obsessed’
Financial institutions need to emulate the way well-known consumer brands like Apple focus relentlessly on the needs of their customers, according to a marketing consultant.
The advice to start with customer needs and work backwards comes following the banking royal commission, which highlighted multiple examples where a financial institution’s profit focus led to customers receiving treatment that was poor or potentially illegal.
Read more at the Financial Review.
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