Seniors Card program value-add for small business

The new and improved digital registration process will save businesses time and make it easier for them to update their discounts and business details.

Previously, businesses were required to submit paper forms and wait up to four weeks to get approved to join the program with an average of just 15 new businesses onboarded each month.

The new online registration process allows hundreds of new businesses to register each week and should take only around 10 minutes.

There has also been added a new enhanced map experience that will provide seniors with a bird’s-eye view of the savings on offer.

Since launching the Digital Seniors Card in April, an average of 24,000 seniors have joined the program every month.

Minister for Seniors Mark Coure said increasing business participation in the NSW Seniors Card program was a win-win for seniors and businesses. 

“By reducing the registration time, we are making it much easier for businesses across the State to get involved in the program and promote themselves to the almost two million seniors in NSW,” Mr Coure said.

The new digital platform will also allow new and existing businesses to easily update their discounts with the click of a button.

To register a business for the NSW Seniors Card program, business representatives must be authorised to act on behalf of the business by being listed as an associate in the Australian Business Register. If they are not, they’ll be guided through the steps for authorisation when they start their registration. Alternatively, they can supply a letter of authority.