SMSF clients and the importance of mobile

patterns and expectations. Many of us now manage our entire lives through mobile technology - fitness, diet,

entertainment, social interactions, travel, bookings and payments.

We’re increasingly data hungry, with an always-on mindset and that’s no different for SMSF clients. Regardless

of their age, mobile is increasingly becoming an expectation of your clients. Embracing mobile technology in your

business allows you to meet these growing needs, enrich their customer experience and remain competitive.

Expecting more from mobile

We all want more from our phones – more content, experiences, online purchases, data and communications.

We’re hyper-connected and require more data and connectivity to meet our growing expectations. We’re

choosing to transact via mobile more often as it’s faster, easier and cheaper; everything is more accessible and

gratification is instantaneous.

For millennials, this is even more critical. Whilst your clients may not consist of many 18-24 year olds today, over

time this group will represent a growing segment of your customer base. They are increasingly engaged in

financial services and want to embed wealth and finance in their lifestyle.

Mobile wealth management

Australian mobile consumers are frequently transacting, trading and managing their wealth through their

smartphones. At BT Financial Group, we’ve seen rapid growth in mobile logins with 78.6% of all investor logins

for BT Panorama occurring through the mobile app 1 . Investors are logging in to transact, view or manage their

wealth on average four times per week 1 . This highlights the traction mobile is gaining and the increasing

importance investors will place on the mobile experience in managing their wealth in the near future.

Accessibility and engagement

In the SMSF space, mobile can provide trustees with 24/7 access to their portfolio and SMSF information. Your

clients can use their smartphone or tablet to quickly and easily track the performance of their SMSF, wherever

and whenever they want. Having up to date information available at the touch of a button allows them to stay in

control of their wealth. Technology, particularly mobile, also provides a mechanism for boosting financial literacy

and overall engagement in their financial affairs and wealth creation.

As their trusted adviser, it’s important to understand the role mobile can play in boosting engagement with your

client base. With mobile, the conversation you have with your client can now continue once they step out of your

office. This visibility allows you to remain an integral part of their lives and provide new value, which may come in

the form of new services, simplified processes, or new technology to evolve their experience.

Conclusion

Digital experiences and mobile apps not only provide new value to your clients but also helps to ensure that your

business is accessible to them at all times. With so much choice it’s critical to be present on your clients’ mobile

devices and engaging with them to maintain a strong connection. Mobile engagement will not only help you to

retain your client base but may also benefit your bottom line and provide you with a strong competitive

advantage.

BT Panorama is a new wealth experience. To learn how BT Panorama can help manage your

clients’ investment needs, speak to BT or visit btpanorama.com.au/accountants to find out

more.

1 Investor logins to the BT Panorama mobile app as at July 2017

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factors before acting on it. This information provides an overview or summary only and it should not be considered a comprehensive statement on

any matter or relied upon as such.

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